The Ultimate Pooper Scooper Business Marketing Guide: How to Get 100 New Customers Every Month

The dog waste removal industry is growing fast, and with the right marketing strategies, you can dominate your local market. If you’re looking to consistently attract 100 new paying customers each month, this guide will break down the top-performing advertising channels, branding techniques, and social media strategies that have been proven to work.

This blog is based on insights from a video by Poop Scoop Millionaire, where they share step-by-step strategies for growing a pooper scooper business. I’ll summarize the video while adding my own take on what works best for scaling your pet waste removal company.

Why Marketing Matters for Pooper Scooper Businesses

A well-executed marketing strategy is what separates struggling pooper scooper businesses from the ones that grow into six- and seven-figure companies. With the right mix of Google Ads, branding, social media, and SEO, you can continuously bring in new customers and scale your operations.

The three main marketing channels covered in the video are:

  1. Google Ads & SEO (Search Engine Optimization) – The foundation for getting customers searching for pooper scooper services.
  2. Branding & Awareness – Establishing a professional image that allows you to charge premium prices.
  3. Social Media & Facebook Ads – Reaching pet owners where they spend their time online.

Additionally, I’ll touch on free advertising methods for those who need to get customers without spending money upfront.

1. Google Ads & SEO: Winning in Search Results

When people need a pooper scooper, the first place they look is Google. If you’re not showing up in search results, you’re missing out on easy customers.

Google Ads (Pay-Per-Click – PPC)

  • Google Ads let you instantly appear when someone searches for pooper scooper services.
  • While Google search volume is lower than other industries, every single search is a high-quality lead.
  • People who search for “dog waste removal near me” or “poop scooping service in [city]” are already looking to buy, making them much easier to convert than social media leads.

Pro Tip: If you’re new to Google Ads, hiring an expert to manage your campaign is worth the investment. Poorly managed campaigns can waste money fast with no results.

Google Business Profile (GBP) & SEO

Your Google Business Profile (GBP) is the section that appears on Google Maps and search results. Optimizing it is crucial for getting found without paying for ads.

  • Get 5-star reviews – The more high-quality reviews, the better you’ll rank.
  • Use keywords – Include “dog waste removal” and “pooper scooper service” in your description.
  • Post weekly updates – Google rewards active profiles.

Your website also needs to be SEO-optimized:

  • Use targeted keywords like “dog waste removal in [city]” throughout your site.
  • Have a fast-loading page to reduce bounce rates.
  • Include a clear call-to-action (CTA) like “Get a Free Quote Today!”

When done correctly, Google SEO can bring in consistent, free leads every month.

2. Branding & Awareness: Establishing Yourself as the Premium Choice

Your brand is more than just your logo – it’s how people perceive your business.

Choosing a Business Name

A strong business name should be easy to remember, simple, and stand out. Avoid long or complicated names. If you’re still deciding on a name, check for available domain names and trademarks before finalizing it.

Truck Wraps & Uniforms

  • A professionally wrapped truck acts as a rolling billboard for your business.
  • Employees wearing branded uniforms build trust and make you look professional.
  • Bright colors and a clear phone number on your truck make it easy for people to contact you.

Why Branding Helps You Charge More

  • Customers will pay more for a company that looks professional and trustworthy.
  • A strong brand attracts higher-quality clients who want a reliable, long-term service.
  • It differentiates you from competitors who might just be random guys with a bucket.

3. Social Media & Facebook Ads: Scaling Fast

Facebook is an incredible tool for getting pooper scooper customers at scale.

Facebook Ads (Meta Ads)

  • Facebook ads allow you to reach pet owners in your service area.
  • Video ads work best – A simple video of a uniformed employee scooping poop can outperform text ads.
  • Lead forms (where customers fill out their name & phone number) work better than sending them to a website.
  • Local targeting lets you focus on specific neighborhoods where your ideal customers live.

Facebook Groups for Free Marketing

Posting in buy/sell groups, neighborhood groups, and pet owner groups can bring in customers without spending a dime.

  • Post in at least 10-20 local groups 3-4 times per week.
  • Offer an introductory deal to get customers hooked.
  • Engage with local dog owners by commenting and answering questions.

Pro Tip: Consistency wins. Posting once won’t do much, but posting every week will build momentum over time.

Bonus: Free Advertising Methods to Get Started

If you’re just starting out and don’t have a budget, here are free ways to get clients:

  • Yard signs – Simple signs with “We Scoop Dog Poop” + your phone number can generate a lot of calls.
  • Networking with pet businesses – Partner with vets, groomers, and dog daycares to get referrals.
  • Referral discounts – Offer customers a free week of service for every friend they refer.
  • Door hangers & flyers – Leave flyers in neighborhoods with a high concentration of dog owners.

Final Thoughts: Build a System for Growth

Growing a successful pooper scooper business takes the right marketing systems in place. By combining Google Ads, branding, and social media, you can create a consistent lead flow and scale beyond just being a solo operator.

Now that you know how to market your pooper scooper business, the next step is to build your customer base. Instead of doing all the work to get your first clients, let Royal Scoopers help you! We provide pre-qualified customers so you can focus on servicing them and growing your business.

👉 Apply to work with Royal Scoopers here.

If you’re serious about scaling, you should also consider joining the Poop Scoop Millionaire (PSM) community, where you’ll get exclusive insights, training, and resources from other successful pooper scoopers.

👉 Join Poop Scoop Millionaire here.

With the right marketing strategy, you can grow your business faster than you ever imagined. Now, it’s time to take action and start building your client base!

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