How to Get High-Quality Leads for Your Pet Waste Removal Business with Google Ads

If you’re running a pet waste removal business, you know how important it is to have a steady stream of quality leads. But if your Google Ads strategy isn’t optimized correctly, you might be burning through your budget without seeing results. The good news? There’s a proven structure that can dramatically lower your costs while filling your schedule with paying customers.

In this blog post, we’ll break down a three-campaign strategy that will help you dominate Google Ads and get the best return on investment (ROI) for your pet waste removal business.

Understanding Google Ads Structure

Before diving into the actual strategy, it’s essential to understand how a Google Ads campaign is structured:

  1. Campaign Level – The highest level, where you define your overall budget and goals.
  2. Ad Groups – Categories within a campaign that organize different themes of keywords.
  3. Keywords – The actual words or phrases people type into Google when searching for your service.
  4. Ads – The text, images, or videos that appear when users search for relevant terms.
  5. Landing Pages – The web pages users are directed to after clicking your ad.

Now, let’s get into the exact framework to optimize your Google Ads for high-quality leads.

Three-Campaign Strategy for Google Ads Success

This strategy consists of:

  1. Search Campaign (Focused on Buyer Intent Keywords)
  2. Performance Max (PMax) Campaign (Broader Audience Targeting)
  3. YouTube Retargeting (Following Up on Missed Leads)

1. Search Campaign: Targeting High-Intent Keywords

Your search campaign is the foundation of your Google Ads success. Here, you target high-intent keywords—people who are actively searching for pet waste removal services.

Ad Groups and Keyword Types:

✅ Near Me Keywords – Target searches that include “near me,” which often indicate high buyer intent.

  • Examples:
    • “pet waste removal near me”
    • “dog poop removal near me”
    • “pooper scooper service near me”

✅ Geo Keywords – Keywords that include specific city or location names to capture local leads.

  • Examples:
    • “dog waste removal in [Your City]”
    • “pooper scooper service in [Your City]”

✅ How-To Keywords – Captures people looking for DIY solutions but may convert into paying customers.

  • Examples:
    • “how to clean up dog poop in yard”
    • “best way to remove dog waste”

💡 Pro Tip: Use compelling ad copy with strong Unique Selling Points (USPs) such as “First Cleanup Free” or “100% Satisfaction Guarantee” to increase click-through rates.

2. Performance Max (PMax) Campaign: Expanding Your Reach

Once your search campaign is performing well, the next step is launching a Performance Max (PMax) campaign. This allows you to target a wider audience across different Google networks, including:

📌 Search – People actively searching for your service. 📌 Display – Banner ads appearing on relevant websites. 📌 YouTube – Video ads to engage potential customers. 📌 Gmail – Ads appearing inside users’ Gmail inboxes. 📌 Discover – Ads on Google’s Discover feed.

How to Optimize Your PMax Campaign:

  • Use audience signals: Target people interested in pet care, dog owners, or local home services.
  • Add high-quality images: Show branded vehicles, employees in uniform, and clean yards.
  • Leverage video ads: Showcase your services in action, testimonials from happy clients, or an intro to your company.
  • Retarget engaged users: Re-engage users who have visited your site but didn’t convert.

3. YouTube Retargeting: Following Up with Potential Clients

One of the most overlooked Google Ads strategies is YouTube retargeting. This allows you to show ads to users who visited your site but did not sign up for your service.

How to Structure Your YouTube Retargeting Campaign:

📌 Segment Audiences by Visit Duration:

  • Last 7 Days – High intent, likely to convert.
  • Last 14 Days – Warm leads, might need an incentive.
  • Last 30 Days – Cold leads, but still interested.

📌 Use Engaging Video Ads:

  • Testimonial Videos – Happy customers sharing why they love your service.
  • Special Offers – “Sign up today and get your first cleanup FREE!”
  • Company Overview – Show credibility and professionalism.

💡 Pro Tip: Keep your YouTube retargeting ads under 30 seconds with a strong call-to-action (CTA) at the end.

Maximizing Results: Best Practices for Google Ads

✅ Track Everything – Use conversion tracking to measure how many leads you get. ✅ A/B Test Ad Copy – Try different headlines and offers to see what works best. ✅ Optimize Landing Pages – Ensure pages are mobile-friendly and load fast. ✅ Adjust Bids Strategically – Increase bids for high-performing keywords and lower for non-converting ones.

Final Thoughts

If your pet waste removal business isn’t seeing the results you want from Google Ads, this three-campaign strategy can lower your lead costs and bring in more paying customers.

By targeting high-intent keywords, expanding reach with Performance Max, and retargeting lost leads on YouTube, you’ll create an automated lead generation system that grows your business consistently.

🚀 Looking to scale faster? Apply to Poop Scoop Millionaire for additional training and resources or sign up to work with Royal Scoopers today!

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